Job search networking that actually works (not the awkward kind)
80% of jobs are filled through networking. Here’s how to build genuine professional relationships that open doors, without feeling fake or pushy.
The networking myth and the reality
When people hear “networking for jobs,” they picture awkward conferences and transactional LinkedIn DMs asking strangers for favours. That version of networking is bad for a reason. It isn’t networking. Real networking is building real professional relationships over time, and when done well, it’s the single most useful job search tool available.
Studies consistently put 70 to 80% of jobs as filled through networking, and many roles never get publicly advertised. The “hidden job market” is accessed almost entirely through who you know and who knows you. Your CV is the reason you can compete; your network is the reason you get the call.
Start with your existing network
Before you DM any strangers, map who you already know. Former colleagues, university classmates, professors, ex-clients, people from industry events you actually remember. LinkedIn’s “People You May Know” and your phone contacts. Reconnect first. Not to ask for a job. To catch up and quietly share where you are in your career.
The informational interview
An informational interview is a conversation where you ask for career insight, not a job. Low-stakes for them, high-value for you. Here’s a template that works:
“Hi [Name], I came across your work at [Company] and I’m impressed by [specific thing]. I’m currently exploring opportunities in [field/industry] and would love to learn from someone with your experience. Would you be open to a 20-minute virtual chat at your convenience?”
Most people say yes.
LinkedIn networking done right
Connect with a personalised note. Always. Generic “I’d like to add you to my professional network” requests get ignored. Reference how you found them, why you’re reaching out, make it about them.
Warm up cold contacts before you ask for anything. Like, comment thoughtfully, share their posts. When you eventually send a connection request, you’re not a stranger. Acceptance rates climb noticeably with this approach.
Industry events and communities
Attend industry meet-ups, conferences (in-person and virtual), and community events. The goal isn’t business cards. It’s three or four real conversations followed up specifically afterward. “It was great meeting you at [event]. Your point about [specific thing] stuck with me. Would you be open to a follow-up coffee chat?”
Online communities (Slack workspaces, Discord servers, LinkedIn groups, X industry threads) are quiet networking goldmines. Showing up consistently as a helpful, specific voice builds reputation passively over months. By the time you need a job, people in those communities already know your name.
Following up and staying in touch
The biggest networking mistake is treating it as transactional. Reaching out only when you need something. Instead, maintain real touchpoints. Share an article they’d care about. Congratulate them on a promotion. Comment on their content with substance, not “Great post!” When you eventually need to ask, you’re inside a real relationship, not making a cold ask from outside it.
Plant seeds now. Most relationships that turn into job offers were planted six months to three years before the offer happened. The candidates I know who got the best 2026 jobs were already showing up in their target communities in 2024. Start the slow work today.
A job agent finds and collects matching roles, and you send every application. How job agents work
